About Us

OUR ETHOS

Rooted in nature, elevated by design - Saltd. Magnesium is dedicated to delivering the purest form of magnesium in a way that fits seamlessly into modern life. Every detail of our brand - from our carefully sourced ingredients to our refined packaging - reflects our commitment to quality, simplicity, and well-being. We’re passionate about creating natural, effective solutions that empower you to care for your body, calm your mind, and elevate your everyday.

OUR STORY

For Bruce and Kate, the founders of Saltd, their story began with a personal journey, a search for simple solutions to improve everyday life.  Magnesium wasn't just a business idea – it was a lifeline. After years of struggling with Restless Leg Syndrome, Bruce found incredible relief through topical magnesium. This discovery, coupled with the desire to support their daughter achieve better sleep, ignited a mission to create pure, natural, high-quality magnesium products, made right here in New Zealand, that were both effective and accessible.

WHY CHOOSE SALTD. MAGNESIUM?

At Saltd. we believe magnesium is for everyBODY - and we mean it.  Whether you're a sleep-deprived parent, a growing child, an athlete, a busy professional, an adventure seeker, a student, a jetsetter, a grandparent, or someone simply seeking balance, our formulas are made to support you, naturally.

Here’s why people choose Saltd. over other magnesium brands:

• Made in New Zealand: Proudly made in Mangawhai, Northland, with care, quality and a whole lot of Kiwi heart.

• For All Ages + Stages: Our Adult and Kids magnesium oil sprays are safe, gentle, and effective — made to support bodies big and small.

• Real Wellness, Real Results: From easing restless legs and calming busy minds to promoting deeper sleep and faster recovery — our sprays work where your body needs them most.

• Topical Absorption: No tablets, no digestion required. Just fast, targeted relief absorbed straight through the skin.

• Minimal & Mighty: We keep it clean — no unnecessary fillers, fragrances, or additives. Just pure magnesium chloride in a simple spray.

• A Brand You Can Feel Good About: Locally owned, small-batch made, and thoughtfully designed from the inside out — we’re here to make wellness feel easy, elevated, and inclusive.

• Quality Counts: We don't cut corners - from our premium-grade magnesium chloride to our clean, minimal formulas and beautiful packaging, every detail is chosen with care.  Because when it comes to your wellness, quality should never be compromised.

So no matter your age, stage, or lifestyle, Saltd. is here to support you — naturally.